You need to take comfort knowing that this isn’t going to last much longer, and your doors will be back open in a matter of days and weeks. You should already be preparing for your opening. Now is the time to get a jump on your competition, increase your future income streams, and prepare for the “new normal”.
As your flow of patients decreases, revenues slow, employee turnover increases, and the wheels start coming off your operations. It’s predictable, because it happens so often. At any point during this devolution did you ever seek out the necessary expertise for input on how to create and maintain a healthy practice? Did you abide by that information? Or did you blow it off because it didn’t seem worth it?
Are you anxious about the survival of your aesthetic practice? Watching the news and seeing this pandemic hit our communities brings about high emotions filled with anxiety and fear for all business owners and employees alike. But don’t let this state of mind drive your business decisions.
Can we be real? Are you patiently waiting for the COVID-19 debacle to pass? Are you waiting on the government for bailout checks to help your business through these rough times? If you are, then I hate to break the bad news, but your business will be lucky to receive any loan amount. And even if you do, it won’t cover the losses that have accrued over the last month or the near future.
So it “appears” that the word optics has attained ubiquitous status. I hear it all the time now, not only from the chattering class in the press and the cable news shows, but I actually heard it uttered at the gym the other day.
I hate waiting. Now I confess that my impatience sometimes shades my perception as to what is a “normal” wait time and what is not acceptable, but I think everybody experiences an abnormal wait time that soon leads you to believe that something is askew. That little something that’s wrong probably points to a breakdown in systems and processe
It’s hard to find the right employees for your practice. You peruse many resumes, follow up with referrals and have multiple interviews to finally decide on those potential star candidates you hope will be a great addition for your team.
