Refining site navigation and structure is so important when it comes to search engine optimization. The idea that you could just put up your web site and never change it has become prehistoric. Today web sites need to revised at least every two years. Not for an aesthetically please purpose but for speed, video, and most importantly search engine rankings. So what does an optimized web site navigation look like? Here’s an example of navigation in its most basic form.
Your home page filters into header tabs, then header tabs filer into subcategories, which are, related to the header tabs. Each of the lower levels supports the higher levels from a linking perspective. The lines are indicative of potential cross-linking relationships, the implementation of which would be assessed on a site-by-site basis.
Search Engine Optimization and Navigation
So what are the benefits of an optimized site? By creating straightforward and simplified navigation that access internal pages of a website are beneficial in the following ways:
- Users are able to navigate the site easier
- Search engines web site crawlers can easily crawl the site due to simplified navigation
- Bringing exposure to subcategories within the site
- Increases web site rankings
The above navigational structure is vital when it comes to users who have no idea the depth and size of your web site. Compared to a brick and mortar store, more than often, the consumer knows how large the store is before they walk in the door. Having a simple and straightforward navigational outline, an user and a search engine like Google will breeze through each component or department after department of your web site without a second thought. The goal here is to the make the user experience effortless. Making it so natural for the user simply allows the user to loose track of time and enjoy the entertainment.
As search engine optimization and usability experts, we often find that a website’s navigation can be simplified. By doing this, and creating a hierarchy of content supporting specific sections, we are improving navigation. But we are also creating a relationship which supports the sites linking, an absolutely critical component of SEO.
Ultimately, refinement of your navigation benefits the amount of pages Google and other search engines can locate on your site, allows you to increase your rankings, enhances your sites usability and improves your bottom-line. When you are creating your navigation, or refining an old one, make sure to take your time. In addition, consider the main keywords you are targeting to determine traffic and hub value. The bottom line is think about the end-user and how their experience on your site makes the most sense to find information. In addition, consider what common themes run through your site. This will allow you to accurately determine the correct paths and which links you would like to promote at the top of your navigation hierarchy.
Links pointing internally from the home page and globally on your website play a large role in your SEO success. Make sure your site makes sense from a usability and keyword traffic perspective and you will be a step ahead of many websites online.